Many people struggle with trying to define their Vision and Mission statements because they see them as the same thing. In reality they are very different and each one serves a very important place in defining who, what, when and where we are as part of the business plan. A Vision statement is defined as “Who are we? What do we want to be?” Vision is a compelling and widely held intent. The vision should be aligned to our Customer needs, and core ideology (core purpose and values). A shared vision is a starting point for effective strategic planning. In looking at a Mission statement we find it to be something that translates the organizational purpose into a tangible, energizing, highly focused aspiration that draws the organization into the future. Together they allow a business to share with their customers and investors a look into both the short and long term views that a business is trying to accomplish.
- Good_Faith_Properties _Vision_Mission.ppt
- These are some bullet slides that explain the Vision/Mission
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