Some points here:
- We are on the hunt for a CFO (
www.ccaintl.com) - We will capitalize on the Property Management company
- GOAL: $1,000,000 in capitalization within 3 years
- ACQUISITION:
- we will have the contracts to manage the properties through
1. Real Estate licensed professionals
2. Lease purchase/options
3. Real Estate Lawyers
- BENCHMARK companies for REIT is
- REIT CCA International
http://www.ccaintl.com/ - Property Management companies focusing on SFR. But for our company since we are in expansion we would take anything now that will meet our criteria.
- Criteria - we will take properties that provide GROSS monthly rental of $2000
TARGET MARKET
1. Property Owners - landlord, out of state owners, we will buy leads, online postings, webpage
2. Real Estate Licensed professionals - network
3. Tenants - rent.com, autoresponders, blogs, property postings
4. Vendors and Suppliers
- MARKETING STRATEGIES - GOAL: DOMINATION the market should feel that we are RULE, we are the EXPERTs in what we do.
1. Blogging for each of these target market
2. Email catcher - landing page/squeeze page - google - will try 1shoppingcart - Done
3. Auto responder - set-up is done need articles to send to Tenants who will opt-in
4. Social Networks - Facebook page, Twitter, Linked-In, etc.
5. Online Free Classified ads -
5. Rewards / Prizes thru online incentives
- SALES - in this order Real Estate Agent, Luis R., Operations Manager, Joie
OUR EDGE: I'll keep it simple. The Power of the Cents
Comments/Questions:
1. A criteria of Gross monthly $2000 rental too high?
2. RISKS- how do we plan to protect ourselves?
3. CEO to share calendar.
4. We would need a graphic designer for our Branding - Logo (I will look around)
See you all at the meeting on Monday at 2pm Mountain Standard Time.